Pulled this from this blog. His argument why he doesn’t like this ad? It’s not creative enough.
I’ve worked in publication, advertising and graphic design. I’ve studied artistic representation and dabbled in it myself. And I’ve seen plenty of stuff that was creative but aesthetically disastrous.
Now, is the point of advertising to be creative? In the midst of his hate for these advertisements, the author of the post writes, “When you see these ads and catalogs, you know it is American Apparel…”
Everything else is secondary. In the above, one of the usual models is used in a provocative pose and the basic newspaper/print premise of big photo/white space has been employed again. This is an American Apparel ad and anybody with a pulse and a modicum of pop culture acumen could point that out. So, tell me again why these fail to do the job that they’re supposed to do?
Advertising is supposed to translate into sales and brand recognition. If you want to win awards for creativity, go back to art school.